Optimization
ChatGPT SEO Guide
Appearing in ChatGPT answers requires a different approach than traditional Google SEO. This guide covers the key steps to optimize for GPTBot — the crawler that powers ChatGPT's web browsing and training data.
Step 1: Allow GPTBot in robots.txt
The most common mistake: blocking GPTBot. Many websites accidentally block it through overly restrictive robots.txt rules. Check yours first.
Step 2: Add llms.txt
ChatGPT and other AI systems check for /llms.txt to understand your website's content at a glance. Shops with llms.txt are significantly more likely to appear in AI recommendations.
Step 3: Structured data
Add JSON-LD schema markup for your products, organization, and content. ChatGPT uses this to extract and cite structured information from your website.
Step 4: Write for AI extraction
AI systems prefer content that's direct and factual. Use clear headings, bullet points, and specific data. Avoid vague marketing language. Answer the exact question in the first paragraph.
Hvad virker faktisk til ChatGPT SEO?
ChatGPT bruger GPTBot til at crawle websites og opbygge sin videnbase. For at optræde i ChatGPT-svar skal GPTBot have adgang til dit website via robots.txt — og dit indhold skal være struktureret, faktadrevet og let at ekstrahere.
ChatGPT prioriterer indhold der svarer direkte på spørgsmål. Undgå lange introduktioner — kom til sagen med det samme. Brug tal og statistikker. AI-systemer citerer gerne websites der er præcise og verificerbare.
llms.txt er den mest effektive genvej til bedre ChatGPT-synlighed. Filen giver ChatGPT et øjeblikkeligt overblik over dit website uden at crawle hundredvis af sider. Shops og websites med llms.txt citeres markant oftere.
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